This presentation has three distinct sections- a Recap of the key themes of 2009: Big Fear, Tool Focus, and Participation Acceptance to help frame where we have been. Then we do a level set of where we are at today in the Now, spotlighting Social Media Participation, Integrated Marketing Campaigns, and Adjusting Strategy. Finally, we share our vision for what to Expect in 2010: Social Consumer Behavior, More Mobile, Shift to Strategy, Early Adopter Drop-off and Good-bye Sex Appeal and how that applies to business professionals creating their corporate and personal digital identities, social conversation & communities.

The Social Wendy Group www.socialwendygroup.com